Client
Scandinavian Tourist Board
Sector
Travel & Tourism
Location
UK / Scandinavia
Duration
–
The Challenge
Increase UK ski tourism among affluent professional audiences.
Our Approach
Developed unique brand strategy promoting long snow season
Created marketing collateral and the strapline: “Just about everything you can do in the snow.”
The Results
Strong brand differentiation and engagement
Growth in UK visitor numbers to ski resorts