Client
Nordic Tourist Board, Airline, and Cruise Operator Consortium
Sector
Travel & Tourism
Location
UK / Scandinavia
Duration
–
The Challenge
Increase UK summer visitors and cruise bookings, overcoming perceptions of the destination as cold or unappealing.
Our Approach
Multi-channel B2B and B2C engagement strategy
Advertising and promotional campaigns promoting summer experiences
The Results
40% increase in bookings
All carrier tickets sold