Client
U.S.-Owned Voice-Operated System
Sector
Technology / Luxury Consumer Products
Location
UK & Europe
Duration
–
The Challenge
Enter the UK and European markets with a product originally designed as an ultra-luxury gift for UHNWI consumers.
Our Approach
Identified wider commercial opportunities across six targeted sectors
Presented to endorsers and specifiers at Stoke Mandeville
Developed PR and direct marketing campaigns to new audiences
The Results
UK launch exceeded sales expectations
Penetration into previously unrecognised market sectors
Successful repositioning beyond original niche