Client
Financial Software / Risk Management Company
Sector
Financial Technology / Financial Services
Location
City of London
Duration
2 years
The Challenge
The client needed to position itself as an innovation leader and investment-ready business capable of competing with global fintech leaders.
Our Approach
We delivered a comprehensive business and marketing transformation:
Brand Strategy: New strapline, visual identity, and unified communications across advertising, exhibitions, and events
Investor Readiness: Financial modelling, competitive analysis, investor materials
Market Presence: Integrated marketing, PR, and stakeholder engagement
Cultural Alignment: Internal brand activation and employee engagement
The Results
Unified global brand and enhanced innovation perception
Investment-ready proposition with full regulatory pathway
20% increase in website visitors; workforce doubled in 18 months
International expansion into France, Germany, and Hong Kong
Acquisition by an international market leader