Client
Innovative Consumer Products Start-Up
Sector
Consumer Goods & Environmental Technology
Location
Sussex
Duration
3 months
The Challenge
A start-up preparing for Kickstarter launch needed to build awareness and credibility with minimal budget to maximise fundraising success.
Our Approach
We developed a targeted multi-sector PR strategy including:
Sector-specific press releases across consumer, environmental, and business media
Founder profiling to humanise brand story
Comprehensive media pack and press information
Sustained coverage momentum through tailored content
The Results
Extensive UK and international media coverage
High-value B2B client interest generated pre-launch
£100,500 in advance sales in the first four weeks
Brand successfully positioned for investor confidence